Content creators, such as myself, put hours and hours into creating educational and visually pleasing content for you. Then, Instagram’s algorithm only shows it to a small percentage of our followers — or TikTok, or Facebook, or Twitter, really. They all do it.
Too many times now, I have seen a friend, guest on the podcast, or fellow content creator, have their account shut down or banned from a third-party platform with no warning.
In the blink of an eye, their entire business, and community, was gone.
I do not want to be at the mercy of these platforms, and, I want to help more people.
By these third-party platforms only showing my content to a small percentage of my followers, I’m not able to help as many people as I want to.
I believe the content I put out is very valuable and will truly help change people’s lives. By relying on a third-party social media platform, I can only help those who see my posts by luck of the algorithm. Whereas, with this newsletter, every subscriber will receive every email I send or post I write.
If Substack shuts down or disables my account, I still have the list of emails I can take to another email software tool.
I’ve made the transition to focusing on a newsletter and away from a reliance on social media because I want to be in control, and I want to help more people.
I know a lot of newsletters are just marketing or sales material — this won’t be. I can’t guarantee I’ll never send you an email with an offer to purchase a product or service, but I do guarantee it will not be a constant flow of purely marketing and sales material.
Think of this as a social media platform — rather than scrolling through Instagram, hoping you see my posts, you’ll have my new type of social media posts sent directly to your inbox.
Subscribe to the newsletter now to never miss another learning opportunity.
Who is Robert Leonard?
Hey! I’m Robert. I’m a real person, with a real story, sharing my knowledge and experiences to try and help the world. I recently retired from my six-figure corporate career on my 26th birthday to pursue my dreams.
After finishing my early days as a motocross racer, I did what I thought I was “supposed to” — I went to college, earned degrees other people think are fancy, and got a good job. I worked as a Corporate Finance Manager, earned my MBA with double majors in Accounting and Finance, as well as my BSBA in Finance and Economics and the Certified Management Accountant (CMA) designation.
Then, my life changed.
By the age of 25, I was a single-dad with a one-and-a-half-year-old son trying to figure out this new world. Up until this point, I had pretty much always been in control, but then, I had no idea what I was doing or how I was going to figure any of it out.
At age 26, I’ve retired from the corporate world, host a top 1% business and investing podcast called Millennial Investing & Real Estate 101 that has received over 1.7+ million downloads in just 15 months, am an active real estate investor, stock investor, and as of recently, a motocross racer again.